Patrícia Weiss
Patrícia Weiss is the chairwoman of the Branded Content Marketing Association (BCMA) in South America and Portugal, and she leads content and brand culture initiatives at the global collective Asas.br.com. Her leadership in promoting branded content strategies emphasizes the importance of fostering gender equity and empowering women in the advertising industry.
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Brazil:
Patrícia Weiss is the chairwoman of the Branded Content Marketing Association in South America and Portugal.
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