Patricio Polizzi

Patricio Polizzi is the Director of Studies at the Center for Experiences and Services (CES) at the Universidad Adolfo Ibáñez in Chile and the founder of the consulting firm Visión Humana. He specializes in customer experience (CX) strategies, emphasizing the importance of an integrated approach that combines organizational culture, emotional management, and strategic alignment. Recently, he presented a regional analysis on CX development in Ecuador, Chile, Peru, and Colombia at the CES Congress, highlighting the need for companies to move beyond traditional satisfaction metrics and focus on emotional and behavioral dimensions of customer interaction.