
Paul Blake
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Paul Blake is the director of PFC Vintage, a Melbourne-based vintage football shirt store that has experienced a shift in customer demographics, now attracting a diverse and fashion-savvy crowd interested in retro jerseys as casualwear.
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Recent news mentions
When vintage football shirt store PFC Vintage opened in Melbourne in 2019, its director Paul Blake recalls most customers were straight-up football fans.
Fashion’s ongoing obsession with football jerseys: ‘I would absolutely die for that shirt’ | Australian fashionThe Guardian·
United Kingdom· 2025-02-12





