Paula Fernández Pfizenmaier

Paula Fernández Pfizenmaier is the Director of Intellectual Property at Mercado Libre, a leading e-commerce and financial services company in Latin America. In her role, she emphasizes the importance of brand registration for entrepreneurs, highlighting how it protects their intellectual property and enhances their business credibility. Recently, she announced the launch of 'IP Booster,' a digital tool designed to simplify the brand registration process for small and medium-sized enterprises (SMEs) across the region, aiming to foster economic formalization and competitiveness among Latin American entrepreneurs.