Paulo Roberto dos Santos
Paulo Roberto dos Santos, a retired dentist and coffee producer, is a pioneer in the revival of coffee cultivation in the Vale do Paraíba. He owns the historic Fazenda Florença, established in 1852, which he acquired in 1998. After joining a reintroduction program in 2016, he began producing award-winning specialty coffee, helping to restore the region's coffee heritage.
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Paulo Roberto dos Santos is a retired dentist and one of the pioneers in the coffee production revival in the region.
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