
Paulo Vicelli
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Paulo Vicelli is the Director of Experience and Communication at the Museu de Arte de São Paulo (MASP), where he plays a crucial role in enhancing the visitor experience and promoting the museum's initiatives. Recently, he was in the news for discussing the architectural significance and innovative design of the newly inaugurated Edifício Pietro Maria Bardi, which complements the iconic original structure designed by Lina Bo Bardi.
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Not in the pool (under ¢1).
Recent news mentions
Paulo Vicelli is the director of Experience and Communication at Masp, the second most visited museum in Brazil.
Novas tecnologias transformam visita a museusO Globo·
Brazil· 2025-07-28
Paulo Vicelli evaluates the new building as bold and complementary to the iconic structure next to it.
Abre hoje: ‘Uma conquista da sociedade’, diz presidente do Masp sobre Edifício Pietro Maria BardiO Estado de S. Paulo (Estadão)·
Liechtenstein· 2025-04-14













