Pedro Assaad

Pedro Assaad, 27, is a Brazilian entrepreneur and educator who gained notoriety for his unconventional approach to medical education. After being expelled from the Federal University of Rio de Janeiro (UFRJ) and subsequently passing the entrance exam again, he chose to focus on creating online preparatory courses for the Exame Nacional de Ensino Médio (Enem) instead of pursuing a medical career. With a significant following on social media, he promotes his courses while facing criticism for his assertive personality and claims of being the 'best teacher in Brazil.' Despite his controversial methods, he has built a successful online presence and community around his teaching.