Per Soehlke

Per Soehlke is a wine trading expert and the owner of Smart Wines, a wine agency based in Cologne, Germany. He has extensive knowledge of the wine industry and is particularly attuned to the evolving drinking habits in Italy, where wine consumption has seen significant declines. Soehlke's insights highlight the shift towards quality over quantity in wine production and consumption, particularly among younger generations who prioritize lighter, more drinkable wines.