Pernilla Bonde

Pernilla Bonde is the General Secretary of the Swedish Ski Federation, playing a pivotal role in addressing structural and cultural challenges within the organization. She has been instrumental in leading an extensive review of the alpine skiing program following concerns about athlete dissatisfaction and financial burdens. Bonde emphasizes the importance of transparency, effective communication, and strategic planning based on empirical data to foster a positive culture and improve performance in Swedish alpine skiing.