Petar Pejić

Petar Pejić is the founder and CEO of Beehold, a startup focused on sustainable beekeeping and biodiversity. Under his leadership, Beehold has implemented innovative technologies, including artificial intelligence, to monitor the environmental impact of beehives. His recent work in collaboration with Mozzart has resulted in significant contributions to local ecosystems, with hives pollinating over 300 million flowers in the protected area of Vlasina, supporting both local beekeepers and the production of organic honey.