Peter Archer

Peter Archer

director United Kingdom

Peter Archer is the BBC’s programme director for generative AI, focusing on the intersection of artificial intelligence and media. His role involves overseeing research and development in AI applications within journalism, highlighting the importance of accuracy and collaboration between AI companies and media organizations to ensure the integrity of news reporting.

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Recent Mentions

New Zealand New Zealand: Peter Archer is a private detective and former policeman who has known Mike Bush since 1981. 6

Mike Bush Phil Swanson Paul Swale Rebekah Vincent Nathan Howes John Greenland Danie Swanepoel Brian Dickey Justice Pheroze Jagose
The New Zealand Herald – country’s largest newspaper, est. 1863: Talley’s defamation trial: Mike Bush tells court he is ‘far too experienced to purely defer to other people’s views’

United Kingdom United Kingdom: Peter Archer discussed the scale and scope of errors in AI-generated content. 5

Rishi Sunak Nicola Sturgeon Lucy Letby Gisele Pelicot Ismail Haniyeh Michael Mosley Liam Payne Deborah Turness Luigi Mangione Brian Thompson
The Guardian: AI chatbots distort and mislead when asked about current affairs, BBC finds | Artificial intelligence (AI)