Peter Diethelm
Peter Diethelm is a prominent figure in the Swiss retail sector, currently serving as the head of the newly established Migros Supermarkt AG. He has been instrumental in implementing Migros' deep pricing strategy aimed at enhancing cooperation among the regional cooperatives while navigating the competitive landscape of the retail market. His leadership comes at a time when Migros is restructuring and streamlining operations to counteract challenges posed by discount competitors and changing consumer behaviors.
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Switzerland:
Peter Diethelm took over the newly created Migros Supermarket AG around the same time as Mario Irminger's appointment.
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