
Peter Fincham
Peter Fincham is co-CEO of the production company Expectation and a prominent figure in the television industry. He emphasizes the importance of word-of-mouth marketing and believes that producing mainstream hits is crucial for attracting viewers of all ages, as evidenced by the success of 'The Celebrity Traitors.'
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Peter Fincham is a former senior executive at the BBC and ITV who is now a co-chief executive of the production company Expectation.
‘Netflix has to evolve’: can the upstart survive the end of the binge-watch era? | NetflixThe Guardian·
United Kingdom· 2026-07-24
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Reed Hastings

Peter Fincham is co-CEO of the production company Expectation and co-hosts the podcast Insiders TV.
How The Celebrity Traitors reversed TV’s most troubling trend | Social mediaThe Guardian·
United Kingdom· 2025-11-08






