
Peter Göransson
Peter Göransson is the CEO of Fonus, a Swedish funeral service company, known for his insights on the intersection of life, death, and the human experience. In a recent discussion, he emphasized the importance of mortality in giving life its meaning, critiquing the longevity movement's obsession with eternal life through technology and self-optimization. Göransson argues that this pursuit may detract from the richness of living fully in the present.
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Recent news mentions
Peter Göransson, CEO of Fonus, shares insights on life and death in relation to health.
”Cancerkontroller drivs av politisk opportunism”Dagens Nyheter·
Sweden· 2026-07-26
Peter Göransson, the CEO of Fonus, discusses the implications of the longevity movement on the meaning of life.
”Livet är det som går dig förbi medan du överlistar döden”Dagens Nyheter·
Sweden· 2026-05-30


