Peter Salomonsson
Peter Salomonsson is the CEO of Kiruna Lapland, the tourism organization for Kiruna, Sweden. He is optimistic about the upcoming summer season, despite the chilly weather. In a recent news article, Salomonsson highlighted the appeal of Kiruna's natural beauty and the concept of 'coolcation,' which has attracted tourists seeking a respite from extreme heat, particularly from Southern Europe.
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Sweden:
Peter Salomonsson, CEO of the tourism organization Kiruna Lapland, is optimistic that summer will arrive soon.
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