Petra Axdorff
manager
Petra Axdorff serves as IKEA’s global food manager, focusing on balancing the company's ambitious climate goals with customer preferences, particularly regarding the beloved Swedish meatball.
Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
29,831
Power
1,334$
Sentiment
5.00
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Canada | 1 | 5.00 | 0.08% | +0% | 38,005,238 | 29,831 | $1,700,000 | 1,334$ |
| Totals | 1 | 38,005,238 | 29,831 | $1,700,000 | 1,334$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Canada:
Petra Axdorff, the company’s global food manager, emphasized that people still want meat in the meatballs.
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