Phiona Okumu
Phiona Okumu is the Head of Music in Sub-Saharan Africa at Spotify, where she plays a pivotal role in promoting African artists and music globally. Her leadership has been instrumental in highlighting the growing impact of Kenyan music on international platforms and fostering opportunities for local artists to reach wider audiences.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Kenya | 1 | 8.00 | 0.08% | +0% | 53,771,296 | 45,530 | $106,000 | 90$ |
| Tanzania | 1 | 9.00 | 0.07% | +0% | 59,734,213 | 39,903 | $63,000 | 42$ |
| Totals | 2 | 113,505,509 | 85,433 | $169,000 | 132$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Tanzania:
Phiona Okumu, the Head of Music at Spotify Africa, stated that Tyla's achievement is a testament to her great talent and hard work.
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Kenya:
Phiona Okumu is Spotify’s Head of Music in Sub-Saharan Africa, highlighting the impact of Kenyan artists.
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