Phoebe Gormley

Phoebe Gormley

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Phoebe Gormley is the founder of Fit Collective, a UK start-up leveraging AI and machine learning to tackle the fashion industry's sizing crisis. A former tailor who launched Savile Row's first female tailors, Gormley aims to reduce clothing returns by analyzing manufacturing and customer data to suggest better sizing and design adjustments. Her innovative approach has attracted significant funding, marking a notable achievement for female entrepreneurs in the tech and fashion sectors.

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Phoebe Gormley is the founder of Fit Collective, aiming to fix sizing issues in fashion.

Can technology fix fashion's sizing crisis?
BBC·United KingdomUnited Kingdom· 2025-11-15
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