Pic Picot
entrepreneurMale0.0Global Dominance: 0.00%
Pic Picot is the founder and brand ambassador of Pic's Peanut Butter, a company he established in 2007 after becoming frustrated with the sugary ingredients in existing products. He has transformed the business into a leading peanut butter brand in New Zealand, maintaining a commitment to quality and sustainability while recently negotiating a deal with Scalzo to secure the company's future.
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Not in the pool (under ¢1).
Recent news mentions
Picot is a businessman who started making peanut butter out of curiosity and dissatisfaction with processed brands.
Pic Picot on tipping his retirement fund into his peanut butter dream – Money TalksThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-09-04
New Zealand· 2025-09-04Also mentioned
Liam Dann
Pic Picot is a renowned entrepreneur known for starting Pic's Peanut Butter.
The Great New Zealand Road Trip: What I learned after a 3000km, two-week adventure across the countryThe New Zealand Herald – country’s largest newspaper, est. 1863·New Zealand· 2025-08-30
New Zealand· 2025-08-30
Pic Picot established Pic’s Peanut Butter in 2007 and remains involved as a brand ambassador.
The Great New Zealand Road Trip: Peanut butter firm Pic’s sells majority stake to major Australian food ingredient supply company Scalzo in multimillion-dollar dealThe New Zealand Herald – country’s largest newspaper, est. 1863·New Zealand· 2025-08-24
New Zealand· 2025-08-24
