Pic Picot

Pic Picot

entrepreneur New Zealand

Pic Picot is the founder and brand ambassador of Pic's Peanut Butter, a company he established in 2007 after becoming frustrated with the sugary ingredients in existing products. He has transformed the business into a leading peanut butter brand in New Zealand, maintaining a commitment to quality and sustainability while recently negotiating a deal with Scalzo to secure the company's future.

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Recent Mentions

New Zealand New Zealand: Picot is a businessman who started making peanut butter out of curiosity and dissatisfaction with processed brands. 8

Liam Dann
The New Zealand Herald – country’s largest newspaper, est. 1863: Pic Picot on tipping his retirement fund into his peanut butter dream – Money Talks

New Zealand New Zealand: Pic Picot is a renowned entrepreneur known for starting Pic's Peanut Butter. 8

John Barnett Te Rama Whanarere Te Maringiwai Rommy Hunt Selena Jukes Bev Evans Raewyn Hill Aimee Mccammon Michael Thomas David Gent Amanda Mclaren Bruce Mclaren Daniel Mclaughlin Mark Neal Richard Bourke Ron Clark Rochelle Riddell Clark Dallas Gurney Shayne Currie
The New Zealand Herald – country’s largest newspaper, est. 1863: The Great New Zealand Road Trip: What I learned after a 3000km, two-week adventure across the country

New Zealand New Zealand: Pic Picot established Pic’s Peanut Butter in 2007 and remains involved as a brand ambassador. 9

Aimee Mccammon Michael Scalzo Nicola O Rourke Shayne Currie
The New Zealand Herald – country’s largest newspaper, est. 1863: The Great New Zealand Road Trip: Peanut butter firm Pic’s sells majority stake to major Australian food ingredient supply company Scalzo in multimillion-dollar deal