Pichitra Bunyaratanaporn

Pichitra Bunyaratanaporn, also known as 'Khun Jeab,' is a prominent Thai fashion designer and the founder of ATELIER PICHITA. She has dedicated her career to preserving and revitalizing Thai textile heritage through contemporary fashion. After studying in Paris and gaining experience in haute couture, she established her brand in 1980, blending Western tailoring techniques with elegant Thai fabrics. Pichitra is recognized for her contributions to the fashion industry and her commitment to showcasing the beauty of Thai craftsmanship on global platforms.