Pithak Chumongkol

Pithak Chumongkol is an academic and marketing expert at Rangsit University's Faculty of Communication Arts. He has been in the news for his insights into the effectiveness of using child influencers, or 'Kidfluencers,' in social media marketing. He emphasizes the emotional connection and community-building aspects of platforms like TikTok, where brands can leverage the innocence and charm of children to engage consumers.