Preranaa Khatri
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Preranaa Khatri serves as the Chief Business Officer at OML, where she emphasizes the evolution of cricket creators into media businesses with dedicated audiences. Her comments during IPL 2026 underscore the significance of creator partnerships in building long-term engagement between fans, franchises, and brands, reflecting the shifting dynamics in the cricket ecosystem.
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Recent news mentions
Preranaa Khatri, CBO at OML, said cricket creators have evolved beyond individual content production and now function as media businesses with dedicated audiences.
IPL 2026: YouTube shares how brands, creators and franchises are building cricket ‘Superfans’The Times of India·
India· 2026-05-29
India· 2026-05-29
