
Prof. Dror Dicker
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Prof. Dror Dicker is the chairman of the Israeli Society for the Study and Treatment of Obesity, known for his expertise in obesity medicine. He has contributed significantly to the understanding of obesity as a complex medical condition rather than merely a matter of excess weight. His recent comments in the media highlighted the shortcomings of a controversial advertisement by Novo Nordisk, emphasizing the need for respectful and accurate messaging about obesity.
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Prof. Dror Dicker expressed that the advertisement's message did not come across correctly and focused too much on BMI.
הפרסומת "מה ה-BMI?" שחוללה סערה יורדת מהמסךידיעות אחרונות (Yedioth Ahronoth / ynet)·
Israel· 2025-05-26


