Rachel Ferdinando
Rachel Ferdinando is the US food chief at PepsiCo, where she plays a pivotal role in overseeing the company's food product strategies and innovations. With a strong background in marketing and product management, she has been influential in responding to consumer feedback and market trends, particularly in light of economic pressures. Recently, she was in the news for announcing that PepsiCo would cut prices on some snacks due to consumer backlash over rising costs, reflecting the company's commitment to addressing customer concerns amid challenging economic conditions.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 6.00 | 0.05% | +0% | 331,002,651 | 159,212 | $21,000,000 | 10,101$ |
| United Kingdom | 1 | 7.00 | 0.05% | +0% | 67,886,011 | 34,390 | $2,700,000 | 1,368$ |
| Totals | 2 | 398,888,662 | 193,602 | $23,700,000 | 11,469$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
PepsiCo Foods U.S. CEO Rachel Ferdinando said that consumers have made it clear that 'they’re feeling the strain.'
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United Kingdom:
Rachel Ferdinando is the US food chief at PepsiCo who addressed consumer concerns about pricing.
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