
Rachel Howard
Rachel Howard is a former Football Fern and an influential executive at Adidas, known for her contributions to women's sports both on and off the field. Her experience as an athlete and her leadership in the sports industry position her as a key figure in the ownership group of the Kāhu basketball team, where she aims to support the growth of women's basketball.
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Country presence
Recent news mentions
Rachel Howard, general manager of adidas Pacific, expressed pride in the collaboration with the Sydney Roosters.
How Roosters sought approval from adidas’ German HQ to change Indigenous jerseyThe Sydney Morning Herald·
Australia· 2026-08-04
Rachel Howard is a TVNZ spokeswoman who commented on O’Brien and Campbell's employment matters.
Media Insider: Breakfast co-host Tova O’Brien’s legal restraint; Ex adman’s novel skewers industry’s awards obsession; BSA rules on TVNZ Tom Phillips privacy complaintThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2026-01-30
Rachel Howard is the TVNZ spokeswoman who commented on O’Brien and Campbell's employment matters.
Media Insider: Breakfast co-host Tova O’Brien’s legal restraint; Ex adman’s novel skewers industry’s awards obsession; BSA rules on TVNZ Tom Phillips privacy complaint; The life of Brian FM founderThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2026-01-29
Howard is a former Football Fern now Adidas executive.
Dame Lisa Carrington joins Kāhu basketball ownership groupThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2025-05-03






















