Raeda Latif
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Raeda Latif is an influential educator and branding expert known for her innovative approaches in marketing and brand positioning. She has made significant contributions to the field of brand management, particularly in teaching MBA students about the psychological aspects of branding and positioning strategies.
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Recent news mentions
Raeda Latif authored 'A Step Forward Towards Financial Empowerment'.
Banking and Financial Services - AuroraDawn – Pakistan’s oldest and most widely read English daily, est. 1941·
Pakistan· 2025-08-19
Pakistan· 2025-08-19
Raeda Latif writes about the significance of the Pakistan Financial Literacy Week 2025 in enhancing financial awareness.
A Step Forward Towards Financial EmpowermentDawn – Pakistan’s oldest and most widely read English daily, est. 1941·Pakistan· 2025-08-07
Pakistan· 2025-08-07
Raeda Latif is a marketing and business development professional.
Corporate Governance and Brand FailureDawn – Pakistan’s oldest and most widely read English daily, est. 1941·Pakistan· 2025-04-24
Pakistan· 2025-04-24Raeda Latif introduced the author to positioning and David Aaker during their MBA.
The Power of Reframing - MarketingDawn – Pakistan’s oldest and most widely read English daily, est. 1941·Pakistan· 2025-03-24
Pakistan· 2025-03-24
