Rafaella Machado
Rafaella Machado is an editor at Record, known for her innovative approach to publishing that embraces internet language and tropes to connect with younger readers. She emphasizes the importance of reader engagement in the publishing process and advocates for the translation of popular tropes into Brazilian culture, showcasing the evolving dynamics of literature in the digital age.
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Brazil:
Rafaella Machado discusses the adoption of tropes by publishers as a reflection of the growing influence of young readers.
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