Rajat Dua
Rajat Dua is a co-founder of Nidhi’s Grandmaa Secret, a natural hair care brand that originated from a family recipe. He has a history of launching previous brands, but it was Nidhi's hair oil inspired by their grandmother that led to their current business. On Shark Tank India 4, Rajat demonstrated his commitment to the brand, although he faced criticism when discussing competitive products, emphasizing the need for a unique market position.
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Rajat speaks about his journey and reveals how his previous brands didn't work before starting the hair oil business.
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