
Rannarootsi
Rannarootsi is a company that has recently faced backlash for its controversial social media advertisement, which many customers claim promotes international discord. The ad features young men grilling meat while wearing Ukrainian-themed T-shirts, which has sparked significant outrage on social media, leading to calls for a boycott of the brand.
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Rannarootsi's new social media advertisement has come under fire for allegedly inciting inter-ethnic hatred.
Rannarootsi sotsiaalmeediareklaam sattus turmtule alla, kliendid on asunud ettevõtet boikoteerimaPostimees – major Estonian daily, est. 1857·
Estonia· 2026-07-23
Also mentioned
Ukraina

Rannarootsi's new social media advertisement has come under fire for allegedly inciting inter-ethnic hatred.
«VÄGA MADAL TASE, HÄBI!» ⟩ Rannarootsi sotsiaalmeediareklaam sattus turmtule alla, kliendid on asunud ettevõtet boikoteerimaPostimees – major Estonian daily, est. 1857·
Estonia· 2026-07-23