Raul Mandía
Raul Mandía is the CEO of Freddo, an Argentine ice cream chain, which recently announced its decision to directly manage 16 of its 117 locations after seven years of operating entirely through franchises. This strategic shift aims to revitalize the brand and strengthen its market presence in a competitive landscape, with plans for further expansion both locally and internationally, including new store openings in several countries.
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Argentina:
Raul Mandía, CEO of Freddo, announced the company's return to direct management of its ice cream shops.
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