Reda El Chaar

Reda El Chaar is a Lebanese entrepreneur and the co-founder of Janteloppet, a ski race in Norway that features both professional and amateur competitors. He has partnered with former Norwegian skier Petter Northug to promote the event, which combines competitive skiing with a lively après-ski atmosphere. Recently, El Chaar has been in the spotlight for his defense of the event amid criticism regarding gender equality in prize money distribution, particularly after a reduction in the prize pot for female competitors. He emphasizes his commitment to promoting women in sports and views the controversy as an opportunity for discussion and activism within the skiing community.