Reginaldo Diniz

Reginaldo Diniz is the CEO of End to End, a sports marketing agency that played a key role in commemorating the legacy of Pelé by ensuring his name was included as a verb in the Michaelis dictionary. Under his leadership, the agency has focused on the cultural impact of sports figures, highlighting how athletes like Pelé and Neymar have transcended their roles as players to become significant cultural icons in Brazil.