Renáta Muchová

Renáta Muchová is the founder of the perfume brand Oraculum and a prominent figure in the fragrance industry. She recently appeared as a guest on the podcast Rutina, where she discussed the latest trends in perfumes, particularly the rise of sweet scents. Muchová emphasized the importance of fragrance as a form of non-verbal communication and shared her insights on the creative process behind developing new scents. She also highlighted her commitment to using environmentally friendly ingredients and her views on influencer marketing in the perfume sector.