Renata Vieira
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Renata Vieira is the vice president of marketing at Mondelēz Brasil, the company behind Lacta. She emphasized the importance of a diverse product mix tailored to different consumer segments, noting that traditional Easter eggs continue to be a focal point in their offerings.
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Not in the pool (under ¢1).
Recent news mentions
Renata Vieira is the vice-president of Marketing at Mondelēz, emphasizing their event presence.
Lady Gaga, Lollapalooza, The Town...eventos viram ‘laboratório de experiência’ das marcasO Globo·
Brazil· 2025-04-28
Brazil· 2025-04-28
Renata Vieira, vice president of Marketing at Mondelēz Brasil, emphasizes the importance of adjusting the product mix for different audiences.
Com cacau nas alturas, marcas apostam em ovos 'premium' e opções econômicas para fisgar o consumidor na PáscoaO Globo·Brazil· 2025-03-14
Brazil· 2025-03-14
