Renata Vieira
Renata Vieira is the vice president of marketing at Mondelēz Brasil, the company behind Lacta. She emphasized the importance of a diverse product mix tailored to different consumer segments, noting that traditional Easter eggs continue to be a focal point in their offerings.
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Brazil:
Renata Vieira is the vice-president of Marketing at Mondelēz, emphasizing their event presence.
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Brazil:
Renata Vieira, vice president of Marketing at Mondelēz Brasil, emphasizes the importance of adjusting the product mix for different audiences.
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