Renato Sodré

Renato Sodré is a prominent Brazilian expert in influencer marketing and purpose-driven growth, leading a transformative shift in the marketing landscape. With a background in notable companies such as Racco and Grupo Hinode, he emphasizes a more humanized and professional approach to relationship marketing. Sodré believes that real influence goes beyond mere visibility in media; it involves engaging audiences, creating value, and fostering community growth. His insights are reshaping how celebrities like Grazi Massafera and Juliana Paes engage with their fan bases, moving toward a trust-based economy where every interaction has tangible results.