Rhys Long

Rhys Long

analyst United Kingdom

Rhys Long is the head of performance insights and analysis for the Football Association (FA) in England, a position he has held since 2016. He plays a crucial role in leveraging data analysis and artificial intelligence to enhance the performance of the England national football team. His innovative use of AI has significantly improved the team’s penalty-taking strategies, allowing for rapid data collection and analysis that informs players' decisions on the pitch. Under his guidance, the FA has transformed its approach to performance analysis, contributing to a notable improvement in England's penalty record.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
39,400
Power
1,567$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 1 7.00 0.06% +0% 67,886,011 39,400 $2,700,000 1,567$
Totals 1 67,886,011 39,400 $2,700,000 1,567$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United Kingdom United Kingdom: Rhys Long has been the FA's head of performance insights and analysis since 2016. 7

BBC: England World Cup draw: Could AI help Thomas Tuchel win 2026 tournament?