Rhys Long

Rhys Long is the head of performance insights and analysis for the Football Association (FA) in England, a position he has held since 2016. He plays a crucial role in leveraging data analysis and artificial intelligence to enhance the performance of the England national football team. His innovative use of AI has significantly improved the team’s penalty-taking strategies, allowing for rapid data collection and analysis that informs players' decisions on the pitch. Under his guidance, the FA has transformed its approach to performance analysis, contributing to a notable improvement in England's penalty record.