Ría Safford

entrepreneur

Ría Safford is the founder of RíOrganize, a luxury home organizing business that has grown into a seven-figure enterprise. Initially inspired by her own struggles with disorganization and the chaos of motherhood, Safford transformed a side-hustle of helping friends into a successful career. Her company employs professional lifestyle experts to assist clients in creating personalized organizing systems for their homes, including services for moving and unpacking. RíOrganize gained significant attention after Safford organized the pantry of model Chrissy Teigen, which went viral on social media, propelling her business into the spotlight. Safford emphasizes intentional purchasing and offers practical tips for those looking to streamline their living spaces.