Richard Ivey

Richard Ivey is the executive vice-president of business solutions for Horizon Media, a prominent advertising agency. He has been in the news recently for discussing the challenges of advertising during major sporting events, particularly in Canada, where a limited number of companies can afford high-priced ad spots during playoffs. Ivey highlighted the disparity between the number of available ad spots in Canada versus the U.S., noting that Canadian advertisers are often unable to meet the demand for diverse advertising during high-viewership events like the World Series.