Richard Minor
Richard Minor is one half of a duo from the Bronx, New York, who gained significant attention for popularizing the quarter zip sweater trend on social media. Along with his friend Jason Gyamfi, Minor created a viral TikTok video showcasing their stylish matcha-drinking moments in navy quarter zip sweaters, which resonated with over 30 million viewers. Their intent was to challenge stereotypes surrounding young Black men and promote a more polished and sophisticated image, contributing to a broader shift in men's fashion away from casual streetwear.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Sweden | 1 | 7.00 | 0.10% | +0% | 10,099,265 | 9,863 | $530,000 | 518$ |
| Totals | 1 | 10,099,265 | 9,863 | $530,000 | 518$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Sweden:
Richard Minor and Jason Gyamfi posted a TikTok video promoting half-zip sweaters.
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