Richard Sellmer

Richard Sellmer

entrepreneur Germany

Richard Sellmer was a pivotal figure in popularizing the Advent calendar beyond Germany, particularly in the United States after World War II. As a representative for children's books, he resumed production of Advent calendars in the American occupation zone, creating models like 'Die kleine Stadt' that appealed to international markets. His breakthrough came in 1953 when a photo of the Eisenhower grandchildren with his calendar in 'Newsweek' sparked a surge in American interest, leading to the widespread adoption of Advent calendars in the U.S. and establishing a legacy that continues to thrive in the global holiday market.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
7,839
Power
634$
Sentiment
8.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Switzerland 1 8.00 0.09% +0% 8,654,622 7,839 $700,000 634$
Totals 1 8,654,622 7,839 $700,000 634$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Richard Sellmer helped popularize Advent calendars in the United States after World War II. 8

Neue Zürcher Zeitung: Geschichte des Adventskalenders: Von Religion bis Kommerz