Rita Assaf

Rita Assaf

Vice President of Retirement Offerings United States

Rita Assaf is the Vice President of Retirement Offerings at Fidelity Investments, where she provides insights into retirement planning and the challenges faced by various generations. Recently, she discussed the findings of Fidelity's 'State of Retirement Planning' study, which revealed that 45% of Generation X lacks confidence in their ability to retire as planned, largely due to high living costs and the responsibilities of caring for both children and aging parents.

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
72,956
Power
4,629$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 1 7.00 0.02% +0% 331,002,651 72,956 $21,000,000 4,629$
Totals 1 331,002,651 72,956 $21,000,000 4,629$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Rita Assaf told FOX Business that Gen X is most likely to be what we call the sandwich generation right now. 7

Fox News: 45% of Generation X is not confident about their retirement