Rizkita Effendi

Rizkita Effendi, commonly known as Ita, is a 36-year-old newborn photographer based in Bekasi, West Java. Initially working as an accountant, she transitioned to photography six years ago, driven by the potential for higher income and a passion for capturing precious moments of newborns. Ita expertly prepares for her photo shoots by selecting costumes and props, ensuring everything is sanitized for the safety of infants. With the support of her husband and a small team, she has built a successful business, often earning between Rp 1 million to Rp 3 million per baby shoot. Her journey reflects the growing trend of individuals pursuing side jobs, as highlighted in recent data showing a significant increase in dual-income workers in Indonesia.