Robert Grace
Robert Grace is the Chief Strategy Officer at Up&Up Group, renowned for his strategic insights in advertising and branding. He contributed significantly to the development of Standard Bank's 'Keep Growing' campaign, which encourages individuals to focus on their growth journey rather than just the end goals. His innovative approach utilizes cutting-edge techniques in visual storytelling to connect deeply with audiences, making the campaign a landmark in South African advertising.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| South Africa | 1 | 7.00 | 0.51% | +0% | 59,308,690 | 304,147 | $350,000 | 1,795$ |
| Totals | 1 | 59,308,690 | 304,147 | $350,000 | 1,795$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
South Africa:
Robert Grace is the Chief Strategy Officer of Up&Up Group, discussing the motivational aspect of the 'Keep Growing' campaign.
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