Robert Keayne

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Robert Keayne was a merchant in 17th-century Boston who became infamous for being fined by the Massachusetts General Court for overcharging his customers. His case, which highlighted the conflict between personal profit and community welfare, is often cited in discussions about market economy and the ethical responsibilities of business practices. Keayne, who was seen as a devout Puritan, admitted to succumbing to greed during a challenging year in his business, reflecting on how he had embraced 'false principles' that prioritized profit over the needs of the community.