Roberta Cardazzo

Roberta Cardazzo is a designer at the Lego Group based in Billund, Denmark. She has been instrumental in the development of the Lego Duplo Bluey sets, aimed at preschoolers, and has emphasized the importance of playability and character design that resonates with young children. Cardazzo and her team worked closely with the creators of the animated series 'Bluey' to ensure that the sets captured the essence of the characters while making them safe and fun for kids.