Roberto Bellissimo

Roberto Bellissimo is the financial director of Magazine Luiza, one of Brazil's largest retail chains. He is noted for his strategic leadership and confidence in the company's sales prospects during key retail periods such as Black Friday and Christmas. Bellissimo emphasizes the importance of aligning with suppliers to ensure competitive pricing and has highlighted the company's historically low delinquency rates, reflecting a positive outlook for consumer credit and sales performance despite broader economic challenges.