Rodolfo Salas

Rodolfo Salas is the commercial manager of Continental, a leading company in the educational supplies market that owns brands such as Standford and Atlas. He has reported a positive outlook for the current school supply campaign, noting an increase in sales driven by the upcoming school year starting on March 17. Salas highlights that parents are taking their time to purchase school supplies this year, which is contributing to a gradual increase in consumer spending.