Roger Flax

Roger Flax is a leadership development consultant and author known for his contrarian views on multitasking. In his book 'Forget That!', he challenges the widespread belief that multitasking is inherently bad, advocating for a more nuanced understanding of when and how to effectively multitask. Flax emphasizes that certain types of multitasking can be beneficial, particularly when they allow the brain to operate in harmony rather than creating cognitive overload. He encourages individuals to unlearn outdated assumptions about productivity and adapt their strategies to better suit the demands of modern life.