Roger Merguin
Roger Merguin is a renowned theater director and former artistic director of the Gessnerallee in Zurich, known for his innovative approach to theater pricing. He gained attention for implementing a unique low-price ticketing strategy that offered tickets at 16 francs, prompting discussions about the value of culture and accessibility in the arts.
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Switzerland:
Roger Merguin was the former artistic director of Gessnerallee.
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