Roger White

Roger White is the newly appointed chief executive of C&C Group, a prominent drinks company known for brands like Bulmers and Tennent's. With over two decades of experience as CEO of AG Barr, White is tasked with revitalizing C&C after the company faced significant challenges, including a drop in share value and operational missteps. His plans include innovating product offerings and simplifying the company's operations to restore confidence among investors.